More icy PR stories on the way? The Weather Channel knows…

We’re getting daily updates here in the Braben office from our client, The Weather Channel, and its expert forecaster, Leon Brown.

With the weather dominating our news media, it is apparent once again just how much weather impacts on life here in the UK and the many different news angles the weather offers PRs offers, good (DIY stores selling out of sledges)and bad (poor Heathrow).

The app from the Weather Channel gives you the latest temperature whenever you need it if you’re thinking of pitching a last-minute story around the weather, well worth a look.

In the meantime, here is today’s Braben first ever weather forecast, brought to you by The Weather Channel:

Here at TWC-UK we are watching closely as warmer Atlantic weather again tries to move SE against the cold block we are currently experiencing. This will bring the risk of freezing rain, sleet and snow for the end of this week. There’s a snow risk across the Midlands on Friday with 5cm or more over hills. A little snow may reach the SE, but not as much as last weekend. Freezing rain expected over East Wales and N.England which could make very difficult travel conditions. On the plus side it’ll become less cold for a time across Scotland.

More severe night frosts this weekend across the south of the UK, especially Saturday when we could again see -10C.
A change in the weather pattern next week from the north rather than the east. The severe cold that has been prevalent across much of Europe with temperatures 10 to 15C below normal will be blown away as winds increase from the north.

Temperatures not as extreme as the past 2 weeks, but this pattern change will bring a snow risk to much of central Europe and even as far south as Greece. Some heavy snowfalls over the Alps.