Bin Weevils uses print magazine to build on social success
Contributed by Byron McCaughey to The Braben View:
We have seen Moshi Monsters do it – the jump from the virtual to real world – and now it is time for the latest children’s social networking phenomenon Bin Weevils to join the party. BinWeevils.com boasts 105,000 visitors per day and following the recent announcement it will be creating a line of licensed physical toys and merchandise, the brand has now announced Egmont Publishing Group will be creating its first print magazine. With Moshi Monsters magazine already a huge success and Disney’s Club Penguin recently announcing its own foray into print, it will be fascinating to see how the real-world battle unfolds for these virtual-world brands.
More information here: Braben PR Press Office
