ABCS – Consumers spend £2.5bn on magazines each year

Following yesterday’s round of magazine ABCs results, I think it’s worth taking a look at the size and scale of the consumer magazine market.

According to figures from the PPA, over recent years, the UK’s annual print distribution has remained relatively stable at around the 1.25bn mark – or around 20 magazines per person.

This figure only refers to the basket of titles that are audited by ABC, and it is achieved in the context of a particularly challenging economic environment.

It places the UK as the second most magazine-friendly country among the G8 nations, a grouping of countries which collectively makes up an estimated 53% of nominal global GDP.  In commercial terms, it equates to an estimated annual spend on consumer magazines in the UK of £2.5bn or, to put it another way, £40 per person.

To find out more about how magazines can be used as part of a campaign, I recommend taking a look at the PPA’s recent Magnify study.