Publishing +, the PPA’s annual conference, takes place tomorrow bringing together the great and the good of the magazine industry.
Here are five things to keep an eye out for as the day unfolds:
Contributed by James Matheson, Director
Another week, another spate of new magazine launches. In amongst the obligatory ‘digital-first’ headlines from most new magazine launches, Bauer Media have this week launched a new magazine that proudly has a ‘print-first’ strategy. Called LandScape, the magazine spent a year being researched and is aimed at women aged 35 and upwards, with a keen interest in the countryside and nature. The magazine, published on high quality, glossy paper, will have a print circulation of 170,000
Contributed by Richard Lambert, Account Director.
Social media presents an exciting opportunity to extend a debate beyond a venue’s four walls to a global audience – before, during and after.
We’re regularly involved in events on behalf of our clients so we’ve drawn together a series of tips on how to ensure you make an event as social as possible and connect the offline experience with the online world…
Contributed by Byron McCaughey to The Braben View:
The ABC consumer magazine results are in and we are going to focus on the children’s market which has noticed some fascinating trends emerging. Like all publishers across the industry the desire to get more ‘digital’ is a constant endeavour and that is no different for our client, the Egmont Publishing Group. That said, digital aside, children are still reading print magazine and at a healthy rate, from Toxic to Cars magazine, there have been some solid increases in circulation for key children’s titles. Combine this with the trend of hugely successful online brands making the leap to print magazines (BinWeevils & Moshi Monsters) and it is not surprising to hear of the optimism within the industry for the year ahead.
While publishers talk about commitment to long-term editorial plans for their brands, the latest ABCs for consumer magazines include a number of new digital editions reporting for the first time which is an interesting and timely development.
Following yesterday’s round of magazine ABCs results, I think it’s worth taking a look at the size and scale of the consumer magazine market.
According to figures from the PPA, over recent years, the UK’s annual print distribution has remained relatively stable at around the 1.25bn mark – or around 20 magazines per person.