Tag Archives: magazines

5 things to look out for at tomorrow’s Publishing +

Publishing +, the PPA’s annual conference, takes place tomorrow bringing together the great and the good of the magazine industry.

 

Here are five things to keep an eye out for as the day unfolds:

Read more on 5 things to look out for at tomorrow’s Publishing +…

Which iconic magazine cover will you vote for?

Written by Emma Thomas, Senior Account Executive

 

Since the first magazine hit a newsagent’s shelf, front covers have been designed to capture our attention and urge us to dip inside for more…

Read more on Which iconic magazine cover will you vote for?…

Magazines offer up haven from pressures of modern living

Contributed by James Matheson, Director

 

Another week, another spate of new magazine launches. In amongst the obligatory ‘digital-first’ headlines from most new magazine launches, Bauer Media have this week launched a new magazine that proudly has a ‘print-first’ strategy. Called LandScape, the magazine spent a year being researched and is aimed at women aged 35 and upwards, with a keen interest in the countryside and nature. The magazine, published on high quality, glossy paper, will have a print circulation of 170,000

Read more on Magazines offer up haven from pressures of modern living…

So will the new iPad change communications as we know it?

Contributed by Byron McCaughey:

Whatever you want to call it, iPad 3, iPad HD or the ‘new model’ as Apple’s chief executive Tim Cook did at this week’s unveiling, the latest iPad brings with it a huge opportunity for a number of industries, not least within publishing.

Read more on So will the new iPad change communications as we know it?…

Magazines get social at The Big Bauer Debate

Contributed by Byron McCaughey to The Braben View:

This week saw three of Bauer Media’s editors – Lucie Cave from Heat, James McMahon from Kerrang! & Alison Perry from more! – join a panel with Twitter’s UK head of sales, Bruce Daisley and Carat’s head of social media, Ben Ayers for a topical debate about the relationship journalists and magazines have with social media. The Big Bauer Debate was held during Carat’s press week.

Read more on Magazines get social at The Big Bauer Debate…

Grazia Live and the rise of social publishing

Contributed by Emma Thomas, Senior Account Executive:

As London’s biannual Fashion Week draws to a close, Bauer Media’s Grazia magazine, is celebrating the success of its big fashion collector’s issue. So, what was the difference between this issue to any other… this time it was Live!

Read more on Grazia Live and the rise of social publishing…

ABCs – The children’s magazine market gets digital…

Contributed by Byron McCaughey to The Braben View:

The ABC consumer magazine results are in and we are going to focus on the children’s market which has noticed some fascinating trends emerging. Like all publishers across the industry the desire to get more ‘digital’ is a constant endeavour and that is no different for our client, the Egmont Publishing Group. That said, digital aside, children are still reading print magazine and at a healthy rate, from Toxic to Cars magazine, there have been some solid increases in circulation for key children’s titles. Combine this with the trend of hugely successful online brands making the leap to print magazines (BinWeevils & Moshi Monsters) and it is not surprising to hear of the optimism within the industry for the year ahead.

Read more on ABCs – The children’s magazine market gets digital……

ABCs – how magazines are performing as digital editions

While publishers talk about commitment to long-term editorial plans for their brands, the latest ABCs for consumer magazines include a number of new digital editions reporting for the first time which is an interesting and timely development.

Read more on ABCs – how magazines are performing as digital editions…

ABCS – Consumers spend £2.5bn on magazines each year

Following yesterday’s round of magazine ABCs results, I think it’s worth taking a look at the size and scale of the consumer magazine market.

According to figures from the PPA, over recent years, the UK’s annual print distribution has remained relatively stable at around the 1.25bn mark – or around 20 magazines per person.

Read more on ABCS – Consumers spend £2.5bn on magazines each year…

Bin Weevils uses print magazine to build on social success

Contributed by Byron McCaughey to The Braben View:

We have seen Moshi Monsters do it – the jump from the virtual to real world – and now it is time for the latest children’s social networking phenomenon Bin Weevils to join the party. BinWeevils.com boasts 105,000 visitors per day and following the recent announcement it will be creating a line of licensed physical toys and merchandise, the brand has now announced Egmont Publishing Group will be creating its first print magazine. With Moshi Monsters magazine already a huge success and Disney’s Club Penguin recently announcing its own foray into print, it will be fascinating to see how the real-world battle unfolds for these virtual-world brands.

Read more on Bin Weevils uses print magazine to build on social success…

Powered by WordPress. Built on the Thematic Theme Framework.